| Marketing Information: Now that your book has been published; it’s time for you to begin marketing your title: a. A press release about the publication of your book should be sent out to media outlets. b. Postcards and bookmarks featuring the cover art of your book. c. A home page for yourself or your book on the internet. d. Press kit – include: (author’s bio, photos, interviews, book synopsis, cover art of book and information regarding purchasing your book). e. Book signings – these can get your book and your face out in front of the public. Independent bookstores are often very willing to assist local authors in getting exposure and publicity. f. Discussion Boards – it is a good idea to network with other authors. But do not join discussion boards just to market your book. You should be active in the discussions. g. Newsletters – consider starting your own email newsletter; this can be done by having people sign-up through your website. You can also purchase a mailing list that relates to your book’s subject from a mailing list service. Be sure to include a link to your book in every issue of your newsletter and use the newsletter to announce any new books. h. Flyers are an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? • Include a colored picture of the front cover of your book. • Hook your prospective buyers with the headline in the top line of your flyer just as you do with the back cover of your book. • Include some juicy excerpts from your book. • Include your picture with a brief biography near it. • Add praise from others (use reviews if you have received any). • Put ordering information on a coupon at the bottom of the flyer. • Make sure your book is easy for the readers to buy. • Carry at least 25 flyers with you in a folder at all times. i. Contact book clubs that might be interested in having your book as their featured Book of the Month. Most clubs meet at least 10 times per year and have more than 10 members. You could offer to come to the discussions if your book is chosen. Also, many have on-line websites where they will promote your book to other readers if they choose it as a Book of the Month selection. Some will even review your book and promote it on their website even if it’s not chosen as a Book of the Month selection. |
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